How to Create a QR Code for a Website Link

A link QR code is the most common kind. Getting the URL right before you print matters most, because a static code cannot be changed later.

Open the tool: QR Code for a Website Link

1. Get the final URL

Open the page on your phone and copy the address from the browser. Make sure it is the public page, not a preview or admin link, and that it works on mobile. If the page might move, use a URL on your own domain that you can redirect later.

2. Add UTM tags if you want to measure results

Use utm_source for where the code is printed, such as poster or packaging, utm_medium for qr, and utm_campaign for the promotion name. Use lowercase words and hyphens so the reports stay tidy.

3. Design, download and test

Keep a dark code on a light background, download SVG for print, and scan a printed test copy with at least two phones before printing in bulk.

Common mistakes

  • Linking to a page that requires a login
  • Using a link from a trial QR service that expires
  • Printing the code too small for the viewing distance
  • Placing the code on a busy or reflective background
  • Forgetting to test the printed copy