How to write a LinkedIn post that people actually read

1. Write the hook first

Your first line must make people want the second. Use a specific result ("We cut onboarding time by 40%."), a confession, a bold opinion or a question. Keep it under 60 characters if you can, and check in the preview that the whole hook shows before "…see more".

2. Make it easy to scan

Use short lines and an empty line between ideas. Turn steps into a numbered list and examples into bullets. Bold one key phrase at most per paragraph. Most posts that do well are 600 to 1,300 characters long.

3. Give value, not just news

Share what you learned, how you did it or what others can copy. A personal story with a clear lesson beats a plain announcement. Mention people or companies only when they are truly involved.

4. End with a reason to comment

Finish with a simple question that anyone can answer in one line. Add 3 to 5 specific hashtags at the end, and an image or document if it adds something: a chart, a checklist or a real photo.

5. Post, then stay around

Weekday mornings in your audience's time zone usually work best. Reply to comments in the first hour; the conversation helps the post reach more people. Put links in a comment or at the end rather than in the first lines.

• Hook visible before "see more".
• Short lines and white space.
• One clear lesson or takeaway.
• A question at the end.
• 3 to 5 hashtags, and reply to comments.